Core Team

Creative Ambassadors of Culture

Collectively, for over 25 years we’ve been thought leaders and disrupters that care enough to work harder and smarter for your brand. Real insight from real people.

 
 
 
 
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Fran Westbrooks


President, Managing Partner

For over 20 years Fran led the largest multicultural agency in the country as an award-winning VP, Creative Director and writer in Detroit and New York, building global brands such as Verizon, Subway, US Census 2010, Chrysler, Chevy, Ford, Jeep, Lincoln, Walmart and Bermuda Tourism. Known for his strategic and creative thinking, Fran garnered lots of recognition for finding uncontested market space and opportunities for his clients’ brands and continues on the path as founder and president of Boulevard.

 
 
 
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Angela Spencer Ford


EVP, Managing Partner
Marketing Services Director

Angela is a progressive thinker and problem solver with 20 years of experience, developing and delivering innovative national and local multicultural platforms, partnership initiatives and business development growth with clients such as Walmart, Verizon, AARP, Chemical/TCF Bank, and others. More than 15+ years included working at a multicultural agency and in the automotive industry supporting Jeep, Dodge and Chrysler brands. 

 
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Matt Laufer


Creative Services Director

Matt has over 15 years of professional experience and a lifetime commitment to advertising and design. His award-winning work has been viewed by millions and generated revenue for countless Fortune 500 companies such a U.S. Navy, Walmart, Verizon and others. Matt digs deep to formulate strong strategic solutions for the foundation of all his creative development, embracing new technology while maintaining his old-school sensibilities.

 

Myrna De Jesus


VP, Strategic Planning

Myrna brings more than 25 years of experience in market research for companies ranging from Fortune 500 to start-ups. She has worked with clients in a variety of categories including automotive, pharmaceutical, retail, technology, healthcare and financial services. Her impressive client experiences include working with companies such as Ford, Chrysler, Procter & Gamble, Aetna, Kraft General Foods, Baptist Health, AbbVie, Gilead, McNabb, Florida Blue, AARP, AT&T and others.